The social sector is 5.2% of our national GDP—bigger then construction and hospitality. It employs 12.5 million people and contributes $1.4 trillion dollars to the U.S. economy. It’s an economic engine. So, why is it so underfunded and undervalued? Five & Rising is a bold, new initiative that aims to change the myth that nonprofits drain funding and don’t deserve to properly invest, experiment or pay fair wages.

Named for the significant contribution to our economy, Five references the social sector’s 5.2% share of the national GDP—boldly asserting its real value. & Rising shows this isn’t the ceiling—it’s a launch point. The sector is growing, evolving, and ready to lead.

The movement, energy and simplicity of the mark reinforces the power and forward movement of the sector while breaking through the expected passivity often seen in the category.