Causewave Community Partners host a celebratory breakfast for hundreds of supporters to raise funds for future goals. Each year’s event uses a theme—developed by a regional creative agency—to drive ticket sales, inspire attendees, and connect to the identity of the keynote speaker.

There were two remarkable opportunities in this project—drive awareness of the impact Causewave has in our community—and align their values with keynote speaker Robin Koval—CEO of the anti-tobacco change agent Truth Initiative.

Slaying Giants is a dramatic reimagining of the huge, unwieldy, almost unconquerable challenges that both Causewave and Truth Initiative take on. As brutal as they are beautiful, the art and typography breathe life into three powerful foes, and expose their real effects on humankind.

Recognition: Communication Arts, Graphis, American Advertising Federation—local, regional, and national.